7000 sqm of Screen in Beijing mall called “the place” . Really amazing technological achieve. Do not miss the video!
Burberry made an outdoor interactive advertisement campaign in Piccadilly Circus curved screen.
The campaing allow passersby to design their own personalised Burberry scarf in the curved screen. The visitors to the London will be able to use their mobile phones to design their own Burberry scarves with their initials, and later show them onto the giant screen.