Run fast enough to get a free pair of sneakers


Reebok made an outdoor campaign last weekend in Stockholm to promote their new sneakers.


The campaign was based in an outdoor mupi equpied with sneakers shoes in a speed cam tracking technology to measure pedestrians’ pace.


If anyone ran faster than 17 kilometers per hour the mupi got unlocked to obtain a free of ZPump 2.0 shoes.


Watch the amazing video here:




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