Design your own burberry scarf in Picadilly Circus

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Burberry made an outdoor interactive advertisement campaign in Piccadilly Circus curved screen.

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The campaing allow passersby to design their own personalised Burberry scarf in the curved screen. The visitors to the London will be able to use their mobile phones to design their own Burberry scarves with their initials, and later show them onto the giant screen.

 

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