PUMA install signs on the roofs of bus stops in Chicago

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PUMA is  promoting the latest cross trainer, IGNITE XT with the claim “PUMA Forever Faster 2015”. To promote this product, Puma decide to make outdoor advertising campaign with  street furniture in Chicago.

puma chicago bus stop

puma chicago bus stop

PUMA installed illuminated rooftop builds with the “Forever Faster” slogan with the pop icon Rihanna. To make people interact with the campaign, PUMA also install QR codes that passersby can tap or scan to get quicker access to online shopping with NFC.

puma chicago bus stop

puma chicago bus stop

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