UK is testing billboards which read viewer’s emotions and react to them

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When I saw minority report film scene where Tom Cruise is walking through a mall center and lots of advertisements react to his eyes I got in love with outdoor advertisement. Now it seems that maybe this kind of modern advertisement will be in near future possible.
Now UK M&C Saatchi, Clear Channel and Posterscope are testing billboards, which have already been displayed in London, which can read viewer’s emotions and react to them.

 Artificial Intelligence Poster, Oxford Street London.

They have a hidden Microsoft Kinect camera which makes photos of people reactions and later display different images depending on their mood (the software can read the mood basic on genetic algorithm of face expressions). Do not miss this video where Mr.David Cox (CIO and M&C Saatchi) explains how it works:
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